Using Social Media to Grow Your Church

What you'll learn

• Which social platforms make the most sense for churches
• How to build a consistent posting schedule without burning out
• Content ideas your congregation will actually engage with
• How to convert social media followers into church visitors
• Tools and apps that make social media management easier

Notes

• Social media is a powerful tool for reach and engagement, and churches need it to reach people where they already are.
• Churches need both social media and a website, because you don't own Facebook and can lose control of what you post.
• Your website is your digital home base, just as your building is your physical one.
• Step one: define goals for social media, such as growing attendance by a measurable amount over a set period.
• Step two: keep it simple and start with one network, with Facebook recommended.
• Step three: build a social media content calendar and assign each day to a person so admins don't post over each other.
• Sample week: live stream Sunday, application questions Monday, song list Tuesday, prayer requests Wednesday.
• Sample week continued: Thursday share the scripture passages, Friday the sermon title, Saturday invite a friend.
• Add your church's social links to your website, and use a scheduler to auto post sermons, events and blogs to Facebook and Twitter.
• A free pack of 101 ready to use social media posts was offered as an action item.

Companion article

Notes and resources that go with this session