Question 1

What is the Google Ad Grant, and does my church qualify?

Accepted Answer

Google gives eligible 501(c)(3) nonprofits — including most churches — up to $10,000/month in free Google Search advertising credit. Qualifying generally requires current 501(c)(3) status, a real website on its own domain (not a free subdomain), a fast mobile-friendly site with a privacy policy, and no partisan political content. Most churches that check those boxes qualify.

Question 2

Do you handle applying for the Google Ad Grant?

Accepted Answer

Yes — we handle the entire application for you at no extra cost: TechSoup nonprofit verification, the Google for Nonprofits application, and Ad Grant activation. Google's own review adds 2–4 weeks to get the grant live, separate from your Facebook and paid Google campaigns, which launch much sooner.

Question 3

Is the $10,000/month real, or is there a catch?

Accepted Answer

It's real and ongoing, not a one-time credit — but it only covers Google Search ads (not Display or YouTube) and requires active monthly management to stay compliant: a minimum 5% click-through rate, proper ad group structure, and no generic single-word keywords. That compliance work is exactly what our team manages for you on an ongoing basis.

Question 4

Do I need to provide the ad budget separately?

Accepted Answer

If your church qualifies for the Google Ad Grant, your Google Search spend can be $0 out of pocket — the grant covers it, and we manage the application and compliance as part of your plan. For Facebook and Instagram (and any paid Google beyond the grant), we recommend $200–$400/mo for Facebook and $300–$500/mo for supplemental Google to generate meaningful results. We'll confirm your ad budget during the intake process before anything goes live.

Question 5

How long until I see results?

Accepted Answer

Google Ads can produce clicks and site visits within days of launch. Building a steady flow of new visitors typically takes 30–60 days as we optimize based on real data from your campaigns. We assess performance at 60 days and make strategy adjustments if needed.

Question 6

Can you work with very small churches or limited budgets?

Accepted Answer

Yes — we'll design a campaign that fits your resources. We'd rather run a focused $200/mo campaign well than an unfocused $2,000/mo campaign poorly. If a budget is unlikely to produce results, we'll tell you upfront.

Question 7

Will we own the ad accounts, or do you?

Accepted Answer

ChurchSpring holds manager access to all ad accounts — this protects campaign history and ensures we can always access and optimize without church involvement. If you ever cancel, we transfer full ownership of the accounts to you with complete campaign history intact.

Question 8

Is there a long-term contract?

Accepted Answer

No long-term contracts. Every plan starts with a 6-month commitment. Lasting change takes time, and six months gives us room to deliver results you can actually see. If you're one of the first 100 churches to receive a free first month, it counts as month one of the six. After that, monthly plans continue month to month and you can cancel anytime with 30 days' notice. Annual plans are paid upfront at a lower rate (you save $1,200/yr). If you cancel an annual plan, your service simply continues through the end of the year you've paid for.

Question 9

What does 'first month free for the first 100 churches' mean?

Accepted Answer

As a launch offer, the first 100 churches to sign up for any ChurchSpring service receive their first month at no charge. This is our way of letting you experience the value before you commit. Once spots are filled, this offer will not be available.

Question 10

What platforms do you advertise on?

Accepted Answer

Google Search, Google Display, Facebook, and Instagram. We allocate your budget based on where your audience is most reachable given your church's location, goals, and demographics.

Question 11

Does my church need to log into any ad platforms?

Accepted Answer

Never. You complete an intake form, attend a 30-minute kickoff call, and approve the campaign strategy — we handle everything else. No Google Ads accounts, no Meta Business Manager, no ad dashboards.

Question 12

What happens after I sign up?

Accepted Answer

You'll receive a welcome email and intake form within minutes. After you complete the intake, we schedule a 30-minute kickoff call. Your campaign strategy is delivered within 7 business days of the kickoff call, and Facebook and any paid Google campaigns go live within 5 business days of your approval. If you're applying for the Google Ad Grant, that runs in parallel and typically takes 2–4 weeks for Google's own review — we handle every step.

Targeted Ad Campaigns That Bring New People Through Your Doors

Everything Handled for You

Google Ads

Google Ad Grant Management

Facebook & Instagram Ads

Campaign Strategy

Ad Creative & Copywriting

Audience Targeting & Retargeting

Monthly Performance Report

Quarterly Account Review

Ready to Get Started?

One flat fee. No surprises.

From sign-up to live in under two weeks.

Sign up & complete intake form

30-minute kickoff call

Campaign strategy delivered in 7 days

Facebook & paid Google campaigns go live within 5 days of approval

Google Ad Grant application filed in parallel

Monthly performance report

Quarterly review

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Church Digital Advertising Guide