The Most Underutilized Feature of Your Church Website

What you'll learn

• The single feature most churches ignore that could transform engagement
• Real examples of churches using this feature effectively
• How to implement it in less than an afternoon
• How this feature supports both visitors and existing members
• Why not using it is costing your church opportunities every week

Notes

• The most underused feature is the blog, and it is the fix for members saying they never heard about something.
• A blog is a running series of posts people can read and comment on.
• Keep the blog on your own domain, not on a third-party site or only in social media posts.
• It keeps members informed, and equips and disciples them beyond Sunday.
• Know your audience and use a conversational tone that asks questions.
• Do not overthink it. Imperfect action beats perfect inaction.
• Make it sustainable with volunteers, a content calendar, and blocked time each week.
• Promote posts through social media, pastors and members sharing, email, announcement slides, and a homepage slider.
• Social platforms are borrowed ground, so make your website the main hub of communication.
• Be consistent, even if it is one post a week.

Companion article

Notes and resources that go with this session