Growing Your Church with Facebook Ads

What you'll learn

• 4 proven Facebook ad strategies specifically for churches
• How to target people within driving distance of your church
• What ad creative (images and copy) actually works for church campaigns
• How to set a realistic budget for your first campaign
• How to measure whether your ads are actually driving attendance

Notes

• Ads reach beyond your followers; regular page posts only reach a small share of people who like your page.
• Ads work as community outreach, for example promoting a Monday night childcare ministry or a fundraiser.
• You need a Facebook business page for your church before you can run ads.
• Boosted posts give up control; Ads Manager lets you choose an objective such as website traffic.
• Ads Manager shows reach, impressions, and link clicks, so you can tell whether an ad worked.
• Ads always cost money, but you can pause any time, and the minimum is $5 a day.
• Start with $5 to $10 a day and raise it as you learn; local targeting needs less budget.
• Narrow your targeting by location, age, and interests, since defaults reach everyone.
• A small rural church drew a big crowd to a bonfire night with a targeted ad.
• Ad ideas: holiday services, outdoor events, outreach ministries, or a move to a new location.

Companion article

Notes and resources that go with this session