Creating Your First Facebook Ad for Your Church

What you'll learn

• Step-by-step walkthrough of Facebook Ads Manager
• How to choose the right campaign objective for a church
• Audience targeting options — demographics, interests, and lookalikes
• Ad formats — single image, carousel, and video compared
• How to review results and improve your next campaign

Notes

• Use Ads Manager rather than boosting a post, since it gives more targeting options.
• Business Manager keeps ad account access with the church if the person running ads leaves.
• Pick the traffic objective if you want people to click through to your website.
• A campaign holds ad sets, and each ad set has its own targeting, budget, and schedule.
• Budget $5 to $10 a day and set start and end dates so the ad stops after the event.
• Choose people living in a 10 mile radius or so, then narrow by interests such as parents.
• A smaller, defined audience is a good thing and uses your budget well.
• Use a single image or video, write your own headline and text, and double check the destination URL.
• Build the landing page first, then paste its link into the ad; ads are usually approved within a day.
• Check clicks, reach, impressions, and frequency to see how the ad is doing.

Companion article

Notes and resources that go with this session