Creating a Google Ad for Your Church: Step by Step

What you'll learn

• Full walkthrough of setting up a Google Ads campaign
• How to write compelling ad copy that gets clicks
• Bid strategy and budget settings for church campaigns
• How to create a landing page that converts ad traffic
• Ongoing optimization tips to improve your Quality Score over time

Notes

• Start at ads.google.com with a Gmail or Google account, and share access so more than one person can manage it.
• Create a new campaign with the website traffic goal and choose a search campaign.
• Skip the advanced options at first and accept Google's default recommendations.
• Uncheck the display network, since this ad is for people searching for churches near me.
• Set location to a radius around your church, larger for rural areas, and pick your language.
• You only pay for clicks; start at about five dollars a day and skip the max cost per click limit.
• Add extensions: site links, service times, and especially a call extension with your phone number.
• Build an ad group with keywords like churches near me or your denomination, using exact or phrase match, not broad match.
• Write headlines (30 characters) and descriptions (90 characters), and put your church name in a headline.
• After publishing, you can pause or end the ad, and check clicks, cost per click, and keywords; make sure your website is mobile friendly and current first.

Companion article

Notes and resources that go with this session