8 Ways to Optimize Your Church Website for Christmas

What you'll learn

• 8 specific optimizations to maximize Christmas visitors on your site
• How to write service times and location info that is impossible to miss
• Photography and imagery that communicates warmth and welcome
• How to use a countdown timer or announcement bar effectively
• Post-Christmas follow-up — what to do after the holiday traffic spike

Notes

• Update contact info: phone, email, address, service times, and who receives contact form emails.
• Create a Christmas landing page that you can share on flyers, social posts, and with members.
• The landing page needs a clear headline, a short welcome video, a what-to-expect section, and testimonials.
• Add Christmas events, a short FAQ to lower visitor anxiety, and a call to action with a contact form.
• Update homepage sliders, welcome text, and social links, and use seasonal images tastefully.
• Update the homepage: Christmas slider linking to the landing page, seasonal welcome text, and a block to the page.
• Add Christmas events to the calendar now and schedule social posts ahead of time.
• Review About pages, including a What We Believe page and current leadership photos and bios.
• Create a short, easy-to-remember URL redirect for the landing page.
• Use the blog for Christmas announcements and local search posts, like top things to do at Christmas in your city.

Companion article

Notes and resources that go with this session