5 Ways to Prepare Your Church Website for Christmas

What you'll learn

• The 5 most important website updates before the Christmas season
• How to create a Christmas service page that converts curious visitors
• Why Christmas is the highest-traffic time of year for church websites
• How to update your homepage banner and calls to action for the season
• Last-minute checklist to make sure nothing is missing before Christmas

Notes

• Start planning Christmas communications early so you are not scrambling in December.
• Christmas is a big chance to reach hurting people, including first-time and holiday-only visitors.
• Plan ahead and recruit volunteers or outside help for tasks that take time.
• Tip 1: optimize your website for both current members and new visitors.
• Add a Christmas landing page with a welcome video, events, service details, and a contact form.
• Tip 2: track what happens on your site, such as visits to the landing page and form submissions.
• Tip 3: livestream or post recordings so visitors know what to expect before they walk in, and test the stream first.
• Tip 4: use organic social media, schedule posts early, and encourage members to follow and share.
• Tip 5: consider paid digital ads, which are affordable and can send people to your Christmas page.
• Don't feel overwhelmed; pray, pick what fits your church, and take it one step at a time.

Companion article

Notes and resources that go with this session