10 Tips to Improve Your Church Facebook Page

What you'll learn

• How to optimize your Facebook page cover photo and profile info
• The types of posts that get the highest organic reach for churches
• How to use Facebook Events to drive attendance
• Why responding to comments and messages matters for visibility
• How to use Facebook Insights to understand what is working

Notes

• Stream your services to Facebook and set up a Live tab so people can watch without an account.
• Engage with followers and use clear calls to action; Facebook points people back to your website.
• Ask members to share your posts and events with their own networks.
• Keep your profile picture and cover photo current, using your logo and a recognizable church image.
• Update your About tab with mission, contact info, and special notes, and recheck it regularly.
• Use a content calendar to stay focused, avoid double posting, and keep a variety of posts.
• Add events to your site, schedule posts early, and create Facebook events for special occasions.
• Always link back to your website in posts.
• Measure results with Facebook Insights to see what performs well and when to post.
• Bonus: make sure your church has a business page, not a personal account, so you get Insights, search, and ads.

Companion article

Notes and resources that go with this session